Advising Coordinator: Debbie Finlay
Phone: 479-788-7878
College Website: College of Business
Undergraduate Catalog
Degree Plans:
Concentrations and Certificates in Marketing
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Identification and selection of target markets
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Brand development, pricing, placement and promotion of goods and services
- Digital marketing strategy
Why should you choose to concentrate in Marketing?
Job opportunities in marketing include:
- Marketing and promotions manager
- Product manager
- Media or public relations director
- Social media specialist
- Sales representative
- Digital marketing analyst
- Internet marketer
- Brand manager
Marketing representatives work in every industry, including manufacturing, wholesale and retail trade, finance and insurance, consulting and public relations firms, restaurants and department stores, printing and publishing firms, radio and television stations, and educational institutions.
The Bureau of Labor Statistics projects the employment of advertising, promotions, and marketing managers to grow eight percent from 2018 to 2028, faster than the average for all occupations. Median pay was $135,900 in 2019 (BLS).
Websites for Career Research
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Visit the Discover Arkansas website for information on Arkansas careers.
Admission to College
- ArcBest Corporation
- Arvest
- First National Bank of Fort Smith
- State Farm Insurance
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Williams – Crawford & Associates
Academic Clubs, Organizations, and Honor Societies
Graduates are employed with:
- ArcBest Corporation
- Arvest Bank
- Citizen's Bank
- First National Bank of Fort Smith
- Kraft-Heinz Company – Planters
- RightMind Advertising
- Pinnacle Communications
- Tyson Foods
- Walmart