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Advising Coordinator: Karin Hickenbotham
Phone: 479-788-7800
College Website: College of Business

Undergraduate Catalog

Degree Plans:


The Bachelor of Business Administration in Marketing provides students with a solid understanding of business activities within the marketing field:
  • Identification and selection of target markets
  • Brand development, pricing, placement and promotion of goods and services
The certificate of proficiency in professional sales leads students through a three-course sequence allowing them to actively learn, practice, develop, expand, and improve upon the skills and competencies necessary for success in professional sales careers.

What can I do with a degree in Marketing?

  • Advertising manager
  • Marketing manager
  • Account executive
  • Buyer
  • Sales representative
  • Market researcher
  • Importer/exporter
  • Service sales manager
Marketing representatives work in every industry, including manufacturing, wholesale and retail trade, finance and insurance, consulting and public relations firms, restaurants and department stores, printing and publishing firms, radio and television stations, and educational institutions.

Websites for Career Research

  • Focus 2
(The student self-registration Access Code is: numa.)

Why should you choose to major in Marketing?

Employment opportunities consistently rank among the finest career opportunities in America.

Special Application Procedures  

In order to become a major, you must complete a change of major/major declaration form with your advisor.  There are no special application requirements.  However, business majors must be admitted to the College of Business in order to take upper-level courses in business and accounting.  Please click here for Admission Requirements.
Internship Opportunities
  • ABB Ltd. (formerly Baldor Electric Company)
  • ArcBest Corporation
  • Beall Barclay & Company
  • First National Bank of Fort Smith
  • Williams – Crawford & Associates

Undergraduate Research Opportunities

Academic Clubs, Organizations, and Honor Societies

Graduates are employed with:

  • ArcBest Corporation
  • ABF Freight System
  • Citizen's Bank
  • Weldon, Williams & Lick
  • Boston Scientific
  • Pearson Broadcasting
  • RightMind Advertising
  • Arkansas CW
  • Stockton Law Firm
  • Pinnacle Communications
  • UAFS


AACSB Accredited