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College Website: College of Business


Undergraduate Catalog


Degree Plans:

Students interested in marketing may concentrate in Consumer Marketing and Digital Marketing, which lead to the following certificates of proficiency:


Concentrations and Certificates in Marketing

The Bachelor of Business Administration with Concentrations in Marketing provides students with a solid understanding of business activities within the marketing field:
  • Identification and selection of target markets
  • Brand development, pricing, placement and promotion of goods and services
  • Digital marketing strategy


Why should you choose to concentrate in Marketing?

Job opportunities in marketing include:

  • Marketing and promotions manager
  • Product manager
  • Media or public relations director
  • Social media specialist
  • Sales representative
  • Digital marketing analyst
  • Internet marketer
  • Brand manager

Marketing representatives work in every industry, including manufacturing, wholesale and retail trade, finance and insurance, consulting and public relations firms, restaurants and department stores, printing and publishing firms, radio and television stations, and educational institutions.

The Bureau of Labor Statistics projects the employment of advertising, promotions, and marketing managers to grow eight percent from 2018 to 2028, faster than the average for all occupations. Median pay was $135,900 in 2019 (BLS).


Websites for Career Research

  • Focus 2
(The student self-registration Access Code is: numa.)

Admission to College 

In order to become a business major, you must complete a change of major/major declaration form with your advisor.  There are no special application requirements.  However, students must complete admission requirements in order to take upper-level courses in business and accounting.  Please click here for Admission Requirements.
Internship Opportunities
  • ArcBest Corporation
  • Arvest
  • First National Bank of Fort Smith
  • State Farm Insurance
  • Williams – Crawford & Associates


Academic Clubs, Organizations, and Honor Societies


Graduates are employed with:

  • ArcBest Corporation
  • Arvest Bank
  • Citizen's Bank
  • First National Bank of Fort Smith
  • Kraft-Heinz Company – Planters
  • RightMind Advertising
  • Pinnacle Communications
  • Tyson Foods
  • Walmart



AACSB Accredited