The Bachelor of Business Administration in Marketing provides students with a solid understanding of business activities within the marketing field:
Identification and selection of target markets
Brand development, pricing, placement and promotion of goods and services
The certificate of proficiency in professional sales leads students through a three-course sequence allowing them to actively learn, practice, develop, expand, and improve upon the skills and competencies necessary for success in professional sales careers.
What can I do with a degree in Marketing?
Service sales manager
Marketing representatives work in every industry, including manufacturing, wholesale and retail trade, finance and insurance, consulting and public relations firms, restaurants and department stores, printing and publishing firms, radio and television stations, and educational institutions.
Websites for Career Research
(The student self-registration Access Code is: numa.)
Why should you choose to major in Marketing?
Employment opportunities consistently rank among the finest career opportunities in America.
Special Application Procedures
In order to become a major, you must complete a change of major/major declaration form with your advisor. There are no special application requirements. However, business majors must be admitted to the College of Business in order to take upper-level courses in business and accounting. Please click here for Admission Requirements
ABB Ltd. (formerly Baldor Electric Company)
Beall Barclay & Company
First National Bank of Fort Smith
Williams – Crawford & Associates
Undergraduate Research Opportunities
Academic Clubs, Organizations, and Honor Societies
Graduates are employed with:
- ArcBest Corporation
- ABF Freight System
- Arvest Bank
- Citizen’s Bank
- First National Bank
- Walmart Corporation
- Weldon, Williams & Lick